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Services
I am your contact if you need support in your team. Whether as part of your external team or as an interim manager, I can take over project management and scientific research when your internal capacities are at their limit.
I am at your disposal at any time if you have any questions related to olfactory, sensory or consumer research or if you would like to carry out a project.
I successfully implement your fragrance projects and create customized test designs for sensory and consumer testing to answer your questions.
I offer the following services:
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Support and project management of your projects
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Develop custom test designs and coordinate olfactory analytical, sensory, and consumer studies​
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Customized odor training for your panel
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Theoretical training on scent, fragrance in marketing and sensory marketing
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Sniffing Sticks as training reference material
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Scientific Research
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​Sensory Marketing
I can help you with the following questions:
Project management
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Your internal capacities are exhausted? You need support?
On a project basis or as an interim manager, I can support your team or manage your sensory projects.
Training
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Would you like to set up or train a sensory panel with the focus on odor assessment in your own laboratory?
Like any laboratory instrument, an odor panel should be selected for the task and trained regularly to provide repeatable, accurate responses.
I can help you set up your panel to your specifications and train it accordingly.
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Theoretical training
Would you like to train yourself and/or your team on the subject of fragrance, brand fragrance, fragrance in marketing or sensory marketing? I would be happy to share my knowledge in an interactive workshop!
Training can take place at your site or online.
Research & Consulting
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Sensory or consumer-related question
You have a sensory or consumer question and would like to find an answer in the scientific literature. I would be happy to review the literature, summarize what's found, and present a conclusion based on that.
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Sensory Marketing
The sense of smell is fascinating - but so are the other senses. And it gets even more exciting when the senses work together. I have been working intensively on the topic of sensory marketing for the past year and have even written a module for the MBA Brand Marketing in Consumer Psychology at Brand University. I would be happy to advise you on how to use sensory marketing for your brand - offline and online.
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Each project requires an inidviual approach!
Together with my network partners, the following tools can be used in a targeted manner:
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Quantitative or qualitative consumer studies (implicit and explicit methods)
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Neuroscientic methods
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Studies with trained panels
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Olfactometry
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GC-Olfactometry
I can assist you in generating and interpreting data to provide the answers you require!